refers to techniques used to assess the number of individuals who are likely to be exposed to a particular media presentation - for example, an advertisement.
AUDIENCE MEASUREMENT: "An audience measurement was used in order to determine how many people were likely to read the newspaper."
Cite this page: N., Sam M.S., "AUDIENCE MEASUREMENT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/audience-measurement/ (accessed January 31, 2023).
