refers to a scale whereby, for each alternative, there is another alternative that means the exact opposite. An example is a rating scale with the four alternatives very poor, poor, good, and very good.

BALANCED SCALE: "A person using a balanced scale must choose between pairs of opposites - like and hate, for example."
Cite this page: N., Pam M.S., "BALANCED SCALE," in, April 7, 2013, (accessed October 15, 2021).