refers to a small advertisement appearing on a web page, often inducing consumers to click on it. The advertisement (a small banner) directs the consumer to a website to learn more about a product. Banner advertisements are often tailored to the sites the individual most often views.

BANNER ADVERTISEMENT: "A person clicking on a banner advertisement would likely be directed to the website that the advertisement refers to."
Cite this page: N., Pam M.S., "BANNER ADVERTISEMENT," in, April 7, 2013, (accessed September 23, 2021).