BANNER ADVERTISEMENT

refers to a small advertisement appearing on a web page, often inducing consumers to click on it. The advertisement (a small banner) directs the consumer to a website to learn more about a product. Banner advertisements are often tailored to the sites the individual most often views.

BANNER ADVERTISEMENT: "A person clicking on a banner advertisement would likely be directed to the website that the advertisement refers to."
Cite this page: N., Pam M.S., "BANNER ADVERTISEMENT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/banner-advertisement/ (accessed October 27, 2020).
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