BLIND TESTING

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n. a method used in product testing wherein consumers are asked to sample different brands of a product and then indicate their preference. In double-blind testing, the tester too is unaware of the product being tested.

BLIND TESTING: "Blind testing makes use of random participants who are tested on their prefence for consumer products."
Cite this page: N., Sam M.S., "BLIND TESTING," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/blind-testing/ (accessed January 26, 2022).

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