n. a method used in product testing wherein consumers are asked to sample different brands of a product and then indicate their preference. In double-blind testing, the tester too is unaware of the product being tested.

BLIND TESTING: "Blind testing makes use of random participants who are tested on their prefence for consumer products."
Cite this page: N., Pam M.S., "BLIND TESTING," in, April 7, 2013, (accessed October 18, 2021).