n. in social psychology, refers to a persuasive form of communication sent to a receiver, yet returned back with the opposite reaction.Thus, the consequential result is not the original, intended message. This effect is often generated when the counter-argument is stronger than the original statement.

BOOMERANG EFFECT: "Ideally, the boomerang effect generates a favorable outcome when the positive message sent also comes back as a positive feedback received."
Cite this page: N., Pam M.S., "BOOMERANG EFFECT," in, April 7, 2013, (accessed January 23, 2020).