n. the pattern of decision-making observed in a buyer or consumer. It sums up all the mental and physical activities involved in the process of purchasing a product or service. This process includes stages such as searching and evaluating which both lead to buying.

BUYING BEHAVIOR: "A person's buying behavior initially starts with recognizing the need or desire for a product."
Cite this page: N., Pam M.S., "BUYING BEHAVIOR," in, April 7, 2013, (accessed October 21, 2020).