postulated by American psychologists PercyTannenbaum and Charles Osgood, a mental consistency theory which centers on the part of the convincing conversations in alterations to the state of mind. It bears a likeness to balance theory wherein it proposes that individuals are likely to possess an inclination for components in a mental system that are aligned with one another on an interior basis.

CONGRUITY THEORY: "In accordance to congruity theory, people are more likely to accept help or advice from friends than enemies."
Cite this page: N., Pam M.S., "CONGRUITY THEORY," in, April 7, 2013, (accessed April 4, 2020).