the action on a person or group of person's parts who are engaged in acquiring, using, and throwing away economic services and goods, inclusive of the decision-making procedures which come before and after said actions.

CONSUMER BEHAVIOR: "Consumer behavior is a highly important factor taken into account with advertising campaigns."
Cite this page: N., Pam M.S., "CONSUMER BEHAVIOR," in, April 7, 2013, (accessed September 25, 2020).