character traits or people or masses of people engaged in acquiring, using, and throwing away economic services and goods, inclusive of the decision-making procedures that come before and after such actions.

CONSUMER CHARACTERISTICS: "Consumer characteristics are often used to predict how likely a group of people are to purchase a specific product."
Cite this page: N., Pam M.S., "CONSUMER CHARACTERISTICS," in, April 7, 2013, (accessed September 24, 2021).