the department of psychology concerned with people's behavior as customers and with the methods of communicating data to impact customer choices when buying a company's product or service. Consumer psychologists examine the causes of cognitive procedures that stimulate the customer's behavior with regard to not-for-profit and for-profit advertising and promotion.

CONSUMER PSYCHOLOGY: "Consumer psychology professionals will often track the purchases of those with certain disorders, like OCD or Bipolar Disorder."
Cite this page: N., Pam M.S., "CONSUMER PSYCHOLOGY," in, April 7, 2013, (accessed October 16, 2021).