CONSUMER RESEARCH

the use of medical, science, and statistic-based study methods to analyze customer behaviors. Such studies concentrate on the customer's preferences, the impact that labeling has on purchase, and the character traits of those who buy the products.

CONSUMER RESEARCH: "While advertising works all on its own, consumer research boosts it significantly."
Cite this page: N., Pam M.S., "CONSUMER RESEARCH," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/consumer-research/ (accessed July 16, 2019).
SHARE