CONTENT ANALYSIS

1. an organized, numerical process for programming the concepts in qualitative contexts. 2. an organized, numerical analysis of orally conveyed material by figuring out the regularity of certain concepts, thoughts, or conditions. Commonly referred to as quantitative semantics.

CONTENT ANALYSIS: "Content analysis is often employed in the research of marketing strategies, specifically the assessment of how many times a particular stimulus is introduced in one advertisement."
Cite this page: N., Pam M.S., "CONTENT ANALYSIS," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/content-analysis/ (accessed November 17, 2019).
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