CONTINUOUS PANEL

a type of customer panel wherein participants engage on a fairly long-lasting basis so consumer psychologists can pick up on changes in their demeanors, worths, or behaviors. The participants are cautiously chosen to symbolize the sample or psychographic traits of a populace, and are examined occasionally for evidence of psychic movement that might additionally symbolize attitudinal modifications in the general populace.

CONTINUOUS PANEL: "Continuous panels tend to produce more accurate results for limited advertising markets."
Cite this page: N., Pam M.S., "CONTINUOUS PANEL," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/continuous-panel/ (accessed November 25, 2020).
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