the idea that facets of an items can come to be recognized by comparing it with other items of like nature which differ a bit in girth, stature, form, color, etc.

CONTRAST THEORY: "Contrast theory permits the observance of individual features pertaining to an item through observation of its peers."
Cite this page: N., Pam M.S., "CONTRAST THEORY," in, April 7, 2013, (accessed April 17, 2021).