DEFENDER STRATEGY By Nugent, Pam M.S. - April 7, 2013 Business strategy. Where the organisation competes inn the market place by focusing on a narrow range of products. DEFENDER STRATEGY: "Defender strategy looks at niche marketing." Related Psychology Terms DECENTRALIZED ORGANIZATION BRAND-USE SURVEY BUFFERING EMOTION-FOCUSED COPING CAPITALISM INTERNATIONAL COUNCIL OF PSYCHOLOGISTS GLOBAL MEMORY MODEL INVOLVED SHOPPERS TFT STRATEGY CASE METHOD Cite this page: Nugent, Pam M.S., "DEFENDER STRATEGY," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/defender-strategy/ (accessed January 16, 2019).