DEFENDER STRATEGY

Business strategy. Where the organisation competes inn the market place by focusing on a narrow range of products.

DEFENDER STRATEGY: "Defender strategy looks at niche marketing."
Cite this page: Nugent, Pam M.S., "DEFENDER STRATEGY," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/defender-strategy/ (accessed July 22, 2018).
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