DUAL PROCESS MODELS OF PERSUASION

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A persuasion theory saying that change in attitude can result from strategies for processing attitude relevant information involving a high or low degree of effort.

DUAL PROCESS MODELS OF PERSUASION: "The dual process models of persuasion look at effort involved."
Cite this page: N., Sam M.S., "DUAL PROCESS MODELS OF PERSUASION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/dual-process-models-of-persuasion/ (accessed July 3, 2022).

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