The extent to whcich we see an attitude object as being important or significant. Also called attitudinal involvement- personal involvement- self reliance. See centarlity of attitude- importance of an attiude.
EGO INVOLVEMENT: "Ego involvement depends on how important we think an object is."
Cite this page: N., Pam M.S., "EGO INVOLVEMENT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/ego-involvement/ (accessed October 14, 2019).
