FIELD VERIFICATION

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the term that is applied to the research to assess the effectiveness of product packaging and other marketing-related activities in the consumer's own environment.

FIELD VERIFICATION: "Field verification validates focus group studies and other research to show people re acting as predicted."
Cite this page: N., Sam M.S., "FIELD VERIFICATION," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/field-verification/ (accessed August 15, 2022).

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