GEOGRAPHIC SEGMENTATION

This term applies to dividing the consumers of a product based on where they reside, usually by postal code. Often combined with demographic information when it is called geodemographic segmentation.

GEOGRAPHIC SEGMENTATION: "Geographic segmentation forms geographic groups."
Cite this page: N., Pam M.S., "GEOGRAPHIC SEGMENTATION," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/geographic-segmentation/ (accessed September 29, 2020).
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