Consumer behaviour that is more deliberate than others in shoppers. They spend more effort and more time in acquiring knowledge about products by searching for information about products and making comparisons about products

INVOLVED SHOPPERS: "Involved Shoppers spend more time and effort in their consumer behaviour"
Cite this page: N., Pam M.S., "INVOLVED SHOPPERS," in, May 11, 2013, (accessed September 18, 2021).