A type of societal pressure which is exerted by the majority of a social group on the minority which are pushed to conform and accept the majorities rule.

MAJORITY INFLUENCE: "The concept of majority influence implies the importance of a majority consensus within a group, if this is met, then any outliars are likely to conform and change their opinions."
Cite this page: N., Pam M.S., "MAJORITY INFLUENCE," in, April 7, 2013, (accessed September 25, 2021).