Is research undertaken by focus groups or market intelligence corporations to obtain vital information about how the public perceived and understands marketing campaigns and items.

MARKET RESEARCH: "Market research is highly valuable to large companies and brands because it allows them to understand and relate to their primary buyers to a greater degree."
Cite this page: N., Pam M.S., "MARKET RESEARCH," in, April 7, 2013, (accessed September 21, 2020).