MARKET RESEARCH

Is research undertaken by focus groups or market intelligence corporations to obtain vital information about how the public perceived and understands marketing campaigns and items.

MARKET RESEARCH: "Market research is highly valuable to large companies and brands because it allows them to understand and relate to their primary buyers to a greater degree."
Cite this page: N., Pam M.S., "MARKET RESEARCH," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/market-research/ (accessed September 21, 2020).
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