MASS POLARIZATION

The process of swinging between two extreme customer attitudes as a result of information delivered by the media, typically seen with car manufacturers and models with safety defects which are then recalled.

MASS POLARIZATION: "Newspapers typically buy into the concept of mass polarization by supporting only one cause for example or by publishing negative attitudes towards a company."
Cite this page: N., Pam M.S., "MASS POLARIZATION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/mass-polarization/ (accessed September 22, 2019).
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