The process of swinging between two extreme customer attitudes as a result of information delivered by the media, typically seen with car manufacturers and models with safety defects which are then recalled.

MASS POLARIZATION: "Newspapers typically buy into the concept of mass polarization by supporting only one cause for example or by publishing negative attitudes towards a company."
Cite this page: N., Pam M.S., "MASS POLARIZATION," in, April 7, 2013, (accessed February 24, 2020).