MINORITY INFLUENCE

is the theory that societal pressure can be exerted by a small group but positively affect the majority group despite their outweighing number of members. Consistency and persistent arguing has shown to be the most effective of exerting minority influence.

MINORITY INFLUENCE: "Minority influence is the pressure which is exerted by a small minority of a larger group which can lead to a change in opinion."
Cite this page: N., Pam M.S., "MINORITY INFLUENCE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/minority-influence/ (accessed October 27, 2020).
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