NONOVERT APPEALS

with regard to marketing and advertising, methods wherein the advertising message is displayed by seemingly commonplace persons who make no purposeful attempt to convince. With regard to non-overt appeals, consumers might be rendered the impression that they're overhearinga sole endorsement of a product. Non-overt appeals are commonly utilized in television slice-of-life commercials.

NONOVERT APPEALS: "Non-overt appeals are quite convincing methods of advertising despite their lack of obviousness."
Cite this page: N., Pam M.S., "NONOVERT APPEALS," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/nonovert-appeals/ (accessed December 8, 2019).
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