a message consisting of arguments which solely advocate one side of a problem. It is compared with a two-sided message, that primarily advocates one side but additionally recognizes, and at times, rejects, the other side pertaining to an issue. One-sided messages are likely to be most adequate whenever receivers are not likely to produce arguments on the other side of the problem. Two- sided messages are most efficient whenever receivers are not likely to prduce opposing arguments.
ONE-SIDED MESSAGE: "One-sided messages rarely substantiate anything in a courtroom."