a type of product challenging which emphasizes the impacts of the package construction on customers' purchasing choices.

PACKAGE TESTING: "Package testing has proven that colors such as red and orange stimulate the appetite, thus why they are used so commonly in marketing designs for fast food items."
Cite this page: N., Pam M.S., "PACKAGE TESTING," in, April 7, 2013, (accessed October 23, 2020).