the incompatibility of varying comprehensions of the same item. Whenever an ambiguous form allowing two varying perceptual interpretations is viewed, only one perceptual diagnosis can be rendered at any one time, so comprehension alternates between the two rival interpretations. This switching between the two is mainly indeliberate.

PERCEPTUAL RIVALRY: "There are several forms of perceptual rivalry- ocular rivalry is just one of such."
Cite this page: N., Pam M.S., "PERCEPTUAL RIVALRY," in, April 7, 2013, (accessed April 16, 2021).