PREFERENCE TEST

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an analysis wherein consumers are asked to express a preference between rival products, like at least two candy bars.

PREFERENCE TEST: "Preference tests are often depicted in advertisements, but are rarely authentic trials."
Cite this page: N., Sam M.S., "PREFERENCE TEST," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/preference-test/ (accessed June 25, 2022).

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