The Primacy Effect is characterized by a tendency on the part of an observer to be more influenced by items and facts that are presented earlier than others. In regards to the primacy effect, first impressions are more likely to carry weight that any evidence to the contrary that is presented later.

PRIMACY EFFECT: "The primacy effect came into play in Joel's life when the first time his future in-laws met him, he was disheveled, and smelling of alcohol. He never overcame that first impression."
Cite this page: N., Pam M.S., "PRIMACY EFFECT," in, April 28, 2013, (accessed September 28, 2021).