PROSPECT THEORY

In decision making, prospect theory basically states that people are motivated more by the anxiety of loss than of potential gain.

PROSPECT THEORY: "Prospect Theory explains how a subject might be dissuaded to place a wager."
Cite this page: N., Pam M.S., "PROSPECT THEORY," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/prospect-theory/ (accessed May 19, 2019).
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