A technique to determine to what extent a subject has absorbed the content of the copy in an advertisement. The subject is usually shown a listing of consumer products and is asked if he or she recognizes any of them. If so, follow-up questions are asked regarding the product and its influence on the subject.

READERSHIP-SURVEY TECHNIQUE: "The readership-survey technique pointed out some real problems with the copy in the ad."
Cite this page: N., Pam M.S., "READERSHIP-SURVEY TECHNIQUE," in, April 28, 2013, (accessed June 22, 2021).