The characteristics of a person receiving a persuasive message and the extent to which they are persuaded.
RECIPIENT FACTORS: "One of the recipient factors studied is self-esteem."
Cite this page: N., Sam M.S., "RECIPIENT FACTORS," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/recipient-factors/ (accessed July 3, 2022).
