RECIPIENT FACTORS

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The characteristics of a person receiving a persuasive message and the extent to which they are persuaded.

RECIPIENT FACTORS: "One of the recipient factors studied is self-esteem."
Cite this page: N., Sam M.S., "RECIPIENT FACTORS," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/recipient-factors/ (accessed November 26, 2021).

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