REFERENT POWER

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The ability to persuade others, based on respect for, or attraction to, the one providing influence. See also: power.

REFERENT POWER: "Referent power is important in advertising."
Cite this page: N., Sam M.S., "REFERENT POWER," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/referent-power/ (accessed June 27, 2022).

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