SALIENCE HYPOTHESIS

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The standard principle of perceptual experience dependent upon which particularly salient stimuli (items, individuals, meanings, and so forth) should be noticed more easily as compared to those of reduced salience. It offers utilization in social perception, marketing, and speech communications. See also: pop-out.

SALIENCE HYPOTHESIS: "The salience hypothesis tries to explain differentiation of stimuli."
Cite this page: N., Sam M.S., "SALIENCE HYPOTHESIS," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/salience-hypothesis/ (accessed June 26, 2022).

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