SCOTT, WALTER DILL

(1869-1955) One of the first applied psychologists, credited with meaningful contributions to marketing psychology and industrial personnel selection and administration. Received a Doctorate of Philosophy in Psychology in 1900, from the University of Leipzig where he studied under Wilhelm Wundt. Upon his return to the US that same year, he was appointed instructor of psychology and education, and director of the psychological laboratory at Northwestern University. He was made president of the university in 1920, and remained there for most of his career. Created a very successful evaluation which was employed to aid in the selection of army officers during World War I while he was head of the Army's Committee on the Classification of Personnel. Awarded the US Distinguished Service Medal, some of his most significant published works are The Theory of Advertising (1903), The Psychology of Advertising (1908), Increasing Human Efficiency in Business (1911), and Personnel Management (1923).