Process whereby one pays attention only to messages that address a need or interest or are consistent with the individual's attitudes, opinions, and beliefs. Also known as: controlled attention; directed attention.

SELECTIVE ATTENTION: "Selective attention is practiced when a subject watches television and notices nothing else."
Cite this page: N., Pam M.S., "SELECTIVE ATTENTION," in, April 28, 2013, (accessed September 23, 2021).