a theory of the motivation people have to maintain a view of themself as; well adapted, moral, stable, competent and being able to control important outcomes. See dissonance reduction; self-consistency perspective of cognitive dissonance theory.

SELF-AFFIRMATION THEORY: "The theory of self-affirmation looks at how we see ourselves."
Cite this page: N., Pam M.S., "SELF-AFFIRMATION THEORY," in, April 13, 2013, (accessed April 18, 2021).