SELF-REFERENCING

used in advertising and marketing by making people think about how a product relates to them and past experiences.

SELF-REFERENCING: "Self-referencing is used to market products by making us appreciate the value of the product to ourselves."
Cite this page: N., Pam M.S., "SELF-REFERENCING," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/self-referencing/ (accessed September 29, 2020).
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