the impact of a persuasive message that increases over time. It involves close scrutiny of the message and a cue to discount the message that will be later used to recall the message. If the cue and the argument are not well integrated the cue can be forgotten.

SLEEPER EFFECT: "The sleeper effect can occur when we get a message and a cue to recall."
Cite this page: N., Pam M.S., "SLEEPER EFFECT," in, April 13, 2013, (accessed January 16, 2021).