1. The extent that a person is considered to be a valuable member of a social group. 2. The bias shown by people to present themselves in positive ways to the community.

SOCIAL DESIRABILITY: "Social desirability is a way of being admired by a group."
Cite this page: N., Pam M.S., "SOCIAL DESIRABILITY," in, April 13, 2013, (accessed May 10, 2021).