SOCIAL MARKETING

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the use of marketing techniques to elicit socially desirable behaviour.

SOCIAL MARKETING: "Asking us to not drink and drive is an example of social marketing."
Cite this page: N., Sam M.S., "SOCIAL MARKETING," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/social-marketing/ (accessed December 1, 2021).

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