The extent that the source of a message is seen as physically attractive.
SOURCE ATTRACTIVENESS: "Source attractiveness is the extent that the source of a message is seen as physically attractive."
Cite this page: N., Sam M.S., "SOURCE ATTRACTIVENESS," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/source-attractiveness/ (accessed June 27, 2022).
