It is a registration of the stimuli which is too weak or too quick to be able to influence the conscious of a person. It is arguable if the subliminal stimuli can cause any effect on the advertising message.

SUBLIMINAL PERCEPTION: "The evidence shows that even if the subliminal commands cannot affect the behaviour at once, they will influence the response by using the subliminal perception. "
Cite this page: N., Pam M.S., "SUBLIMINAL PERCEPTION," in, April 13, 2013, (accessed March 2, 2021).