SUBLIMINAL PERCEPTION

It is a registration of the stimuli which is too weak or too quick to be able to influence the conscious of a person. It is arguable if the subliminal stimuli can cause any effect on the advertising message.

SUBLIMINAL PERCEPTION: "The evidence shows that even if the subliminal commands cannot affect the behaviour at once, they will influence the response by using the subliminal perception. "
Cite this page: Nugent, Pam M.S., "SUBLIMINAL PERCEPTION," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/subliminal-perception/ (accessed November 21, 2017).
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