UTILITY THEORY

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with regard to making decisions, any normative theory of utility which tries to depict rational or optimal choice behavior.

UTILITY THEORY: "Our next discussion board topic will be centered around the utility theory."
Cite this page: N., Sam M.S., "UTILITY THEORY," in PsychologyDictionary.org, April 29, 2013, https://psychologydictionary.org/utility-theory/ (accessed May 24, 2022).

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