ADVERTISING RESEARCH

the review of (i) the choosing of result oriented appeals for particular items or merchandise- the production of item pictures, such as brand names and box configurations- and (ii) the construction of techniques of gauging the overall performance of promotion and marketing strategies in diverse outlets. Promotion and marketing analysis is also utilized in general advertising campaigns. Reference: advertising psychology.

ADVERTISING RESEARCH: "Advertising research is necessary if the company wants to reap the intended results."
Cite this page: Nugent, Pam M.S., "ADVERTISING RESEARCH," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/advertising-research/ (accessed November 20, 2017).
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