APPROACH MOTIVATION

motivation stemming from the expectation or desiring of a reward, which is a condition for goal-directed behavior.

APPROACH MOTIVATION: "A person with a strong approach motivation would likely try the new food with the expectation of liking it. "
Cite this page: N., Pam M.S., "APPROACH MOTIVATION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/approach-motivation/ (accessed October 22, 2020).
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