APPROACH MOTIVATION

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motivation stemming from the expectation or desiring of a reward, which is a condition for goal-directed behavior.

APPROACH MOTIVATION: "A person with a strong approach motivation would likely try the new food with the expectation of liking it. "
Cite this page: N., Sam M.S., "APPROACH MOTIVATION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/approach-motivation/ (accessed July 2, 2022).

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