ANTICIPATORY ATTITUDE CHANGE

an attitude change promoted by the expectation that a persuasive message will be delivered. Attitude polarization (feeling more strongly) may occur if the message creates an emotional valence, but attitudes remain moderate if the message is of little importance to the receiver.

ANTICIPATORY ATTITUDE CHANGE: "The person experienced an anticipatory attitude change about the university because he or she knew that his parents were about to talk him into going to school there. "
Cite this page: N., Pam M.S., "ANTICIPATORY ATTITUDE CHANGE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/anticipatory-attitude-change/ (accessed July 22, 2019).
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