any alteration in the strength or content of an attitude. This may result from active attempts by others to change the attitude or by processes initiated within the person holding the attitude.

ATTITUDE CHANGE: "The person who voted for a different party at this election than the last one, could be said to have undergone an attitude change."
Cite this page: N., Pam M.S., "ATTITUDE CHANGE," in, April 7, 2013, (accessed October 18, 2021).