ARGUMENT FRAMING

the extent to which a persuasive message presents information, or an argument, in a manner that stresses the positive consequences of adopting the advocated position and also emphasizes the negative consequences of failing to adopt the advocated position.

ARGUMENT FRAMING: "Argument framing refers to the presentation of information in a way that maximally persuades the audience - by emphasizing negative and positive consequences of upholding a particular position."
Cite this page: N., Pam M.S., "ARGUMENT FRAMING," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/argument-framing/ (accessed October 14, 2019).
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