the extent to which a persuasive message presents information, or an argument, in a manner that stresses the positive consequences of adopting the advocated position and also emphasizes the negative consequences of failing to adopt the advocated position.

ARGUMENT FRAMING: "Argument framing refers to the presentation of information in a way that maximally persuades the audience - by emphasizing negative and positive consequences of upholding a particular position."
Cite this page: N., Pam M.S., "ARGUMENT FRAMING," in, April 7, 2013, (accessed November 25, 2020).